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History of Rogers Cinema
It started in
June of 1972 when Paul J. Rogers purchased the Adler Theater and
10-13 Drive-in theater from the J.P. Adler family. The Adler theater
started in 1908.
Many changes have been made since 1972 not only to Marshfield
properties but also other cities in three states. In 1973 the
previous Adler theater building at 419 S. Central Avenue was
renovated into a two-screen theater and renamed Rogers Cinema I &
II. Three years later, Rogers Cinema Park was built on Marshfield’s
south side. Now Marshfield had four screens, three indoor and one
drive-in.
In 1977, Paul Rogers and John V. Koran formed a partnership and
began further expansion of the Cinema. That year, they built the
restaurant space adjacent to the theater and leased it to the Severt
Family for the home of Severt’s Fine Foods. A couple of years later
it was sold to the Severts. Also in 1977, they purchased the
Wisconsin Rapids theater and converted it to Rogers Cinema 1 & 2 and
they built a new Rogers Cinema 1 & 2 in Stevens Point. That same
year they leased three drive-in theaters from Badger Outdoor
theaters, the Startlite at Green Bay, Hwy. 26 at Janesville, and
Hwy. 51 at Stevens Point.
The expansion continued locally with purchases in 1979 of the Wausau
Theater which was renamed Rogers Cinema. Following renovations, the
new twin screened operation became Rogers Cinema 1 & 2. In 1983,
Rogers Video Exchange, Inc. which operated three video rental retail
stores in Marshfield, Stevens Point and Wisconsin Rapids opened. The
following year, Marshfield’s Roger Cinema 1 & 2 was renovated,
creating Rogers Cinema 1, 2 & 3 by dividing the upper auditorium.
Roger Cinema’s first venture out of state occurred in 1984 with the
purchase of the triplexed Chief Theatre in Red Wing, Minnesota. This
was a 50/50 partnership with Bill Uthmeier of Marshfield and Rogers
Cinema Inc. In 1994, Rogers Cinema purchased and multiplexed
theaters in Marquette, Michigan.
Whether remodeling, adding screens, buying and selling properties,
operating some and leasing out others, Roger’s Cinema contributes to
the communities they call home. In 1996, Roger’s Cinema undertook a
major renovation of their Marshfield theaters when they purchased
the two adjacent properties and expanded Rogers Cinema to seven
screens. The new Rogers Cinema was officially opened during
September. The next month, at the Main Street Marshfield, Annual
Meeting, held October 3, the Rogers Cinema expansion project was
recognized as the New Building Project
of the
Year.
Today Rogers Cinema owns theaters in
sixcities and two states. The Wisconsin operations are in Marshfield,
Wisconsin Rapids, Waupaca, Beaver Dam and
Stevens Point. The Michigan operation is in Houghton. Rogers
Cinema’s total screen count is 38.
Rogers Cinema is owned by Paul Rogers and Scott Koran. Rogers
Cinema Inc. employs approximately 170 people.
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